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Herd effect

Behavioral FinanceInvesting in the stock market
18. March 2017

Herd effect in investing: Why we care less about the direction of our investments when we run together

Why were we all so wrong? The financial crisis, Brexit, the collapse of a company. A low, a high, whatever. The buzzword is the “we”. Because “I” was critical, skeptical, cautious … But “we” were all sooo sure. Why do we happily rush into investments when everyone else is doing…

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